This can be remarkably useful if you’re bidding on similar terms, or need to know with more accuracy how competitive keywords might truly perform. Using this calculation, the higher the end figure, the greater the potential return offered by that keyword. With these figures, we can apply the following formula: We can also see that the average monthly search volume is 390, and that the recommended bid is $26.85. In the example above, you’ll see that the keyword “using social media for business” has a competitiveness score of 0.9 – very high in comparison to some of the other terms in this report. Once you’ve done this, you’ll notice that the Low, Medium, and High competitiveness data has become a numerical value between 0 and 1, as shown below:Ĭalculate keyword return by exporting data as a CSV file.īased on this number, we can calculate which keywords offer the greatest potential return by using a simple calculation. To see exactly how competitive a keyword is, export the search data from Keyword Planner as a CSV file that can be opened in a spreadsheet application. ![]() This is great if you only need a cursory glance at how competitive a keyword is, but if you need more accurate data, you’ve got to get creative. ![]() However, this isn’t as helpful as it sounds, as there are only three levels of competitiveness offered within the Keyword Planner: Low, Medium, or High. When evaluating the competitiveness of keywords, the Keyword Planner helpfully offers some guidance on how competitive – and, therefore, potentially expensive – certain keywords are. Go Beyond Competition Data by Exporting Keyword Planner CSV Files As such, you’d want to structure your bidding strategy accordingly to account for the disparity between mobile and desktop search volume. This strongly signifies the intent behind this search, as the vastly larger mobile search volume suggests that people are searching for 24-hour locksmiths from their mobile devices as they may have been locked out of their home. Visualizing traffic across months and devices using Keyword Planner.Īs you can see, mobile volume for this keyword is almost double the desktop search volume for this term. Since keyword volume and CPC bid estimates vary wildly based on your budget, bid, location, and other factors, it’s important that you provide Google with some information to customize your estimates.įor example, you could enter in a bid of $40 and a daily budget of $1,000.00 and based on those settings, the Keyword Planner will generate detailed daily estimates for clicks, impressions, average ad position, and costs, as shown here. The next step of the Keyword Plan process involves setting a keyword bid and daily budget for your portfolio of keywords and keyword groupings. Getting Estimates and Reviewing Your Keyword Plan The Keyword Planner maintains state for the duration of your session – keywords that you add are saved while you’re in the process of looking for keywords.įinally, when you’re done finding keywords, click on the “ Get Estimates and Review Plan” button. Keywords in the Keyword Planner appear either in list view or in grouped view, which is sort of analogous to the concept of keyword niches and keyword lists that we’ve long supported in WordStream’s own keyword tools.Īdditionally, you can add individual keywords or keyword groupings to “Your Plan,” which is sort of a temporary storage area for saving interesting-looking keywords and keyword groupings for later. For phrase and broad match search traffic, try these Google Keyword Planner tips. Please note that AdWord’s Keyword Planner returns exact match search traffic. ![]() You can also include or exclude keywords containing specific terms, and exclude keywords that are already in your AdWords account. Filter keywords: You can narrow your keyword list based on various criteria, such as average CPC and average monthly search volume.View keyword statistics and performance estimates: Specify targeting options that you select such as country, language and search network to inform your keyword estimates.Look for keyword and ad group ideas: Brainstorm keyword ideas based on individual keyword ideas, or based on your landing page, a product category, or any combination of the above.
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